Lost your measuring tape on your day out? No Sweat — The Measure Up Tee has your little ones covered with its full-length back design. Made from 65% recycled cotton and featuring UPF 50 protection to keep them safe.

*Disclaimer: The ruler design may not be entirely accurate due to garment fit and stretch.

But hey: the size of that fish is gonna grow with every retelling of the catch anyway, right?